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The Art of Promotion: Aamir Khan’s Commentary Debut During the IPL Final
As the Indian Premier League (IPL) final between Royal Challengers Bangalore (RCB) and Punjab Kings (PBKS) reached its climax, a surprise guest joined the Hindi commentary team, leaving fans with mixed emotions. None other than Bollywood superstar Aamir Khan made his commentary debut, and while his intention was to promote his upcoming film, Sitaare Zameen Par, the execution didn’t quite go as planned.
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Aamir’s Commentary: A Promotional Strategy or a Misstep?
Aamir Khan, known for his perfectionism and innovative marketing strategies, decided to showcase his commentary skills during the highly anticipated match. Joining forces with seasoned commentators Suresh Raina and Aakash Chopra, he aimed to share his insights and opinions on the game. However, the response from fans was divided, with some appreciating his enthusiasm and others feeling that he was using the platform solely to promote his film. The criticism was evident, with a hashtag #PleaseRemoveAamirKhanFromTheHindiCommentary trending on social media.
Fans took to Twitter to express their disappointment, with one user blaming the Star Sports network for allowing Aamir to commentate. "This is the most useless practice by Star Sports," the user tweeted. Interestingly, Aamir’s previous collaborations with cricket, such as the Dream11 ad series featuring Rohit Sharma, Suryakumar Yadav, Jasprit Bumrah, and Ravindra Jadeja, had been well-received by the public.
Rahul Dholakia’s Tweet: A Cryptic Comment or a Subtle Dig?
Raees director Rahul Dholakia added fuel to the fire with a tweet that seemed to indirectly criticize Aamir’s commentary. "Yaar picture ka promotion karo gyaam mat baato. I want KOHLI to win this year and Zinta to win next year! Both these passionate people deserve to win- for their sheer persistence!" However, when fans responded by asking how Aamir’s promotional strategy was different from what other actors do, Dholakia deleted the post, leaving many wondering if it was a subtle dig or just a coincidence.
Aamir on Virat Kohli and Sachin Tendulkar: A Glimpse into His Love for Cricket
During the match, Aamir was asked about his upcoming movie and which current players could be considered "Sitaare Zameen Par" (stars on the ground). The actor candidly replied that he had always thought Sachin Tendulkar was worthy of that distinction, but currently, he believes Virat Kohli and Jasprit Bumrah to be the "stars" and "perfectionists" of the game. This response showcased Aamir’s love and respect for the sport, as well as his ability to recognize talent.
The IPL Final: A Night to Remember
As the match came to a close, Royal Challengers Bangalore emerged victorious, defending a score of 190 against Punjab and lifting the trophy for the first time in IPL history. Virat Kohli, who has been with the franchise since its inception, was overcome with emotions, sharing the glorious moment with his wife, Anushka Sharma. In the post-match interviews, he acknowledged his wife’s sacrifices and credited her for being able to continue playing, making it a truly unforgettable night for the couple and the team.
In Conclusion
Aamir Khan’s commentary debut during the IPL final was a unique promotional strategy that sparked mixed reactions from fans. While some appreciated his enthusiasm, others felt that he was using the platform solely to promote his film. As the actor gears up for the release of Sitaare Zameen Par on June 20, it will be interesting to see how his promotional strategies unfold. One thing is certain, however: Aamir Khan’s love for cricket and his ability to recognize talent are undeniable, making him a true fan of the sport.
Content originally published by indianexpress.com
